Newspapers are generally split into regional and national titles, with both offering a range of daily and weekly options.
Regional press generally provides advertisers the credibility of association with a strong local, trusted brand name that offers high levels of local audience.
Although magazines require a longer lead time than newspapers they do offer the opportunity to target readers specifically, for example by reader interest or business type.
Whether it's through an attention grabbing price reduction/offer/service or creative design, leaflets really need to capture the attention of their readers to stand any chance of achieving a response.
Newspapers, magazines, leaflets, flyers, folders, booklets, business cards, presentations, you name it...